Alfred Dunhill Links Championship

Client:

IMG / ADLC

Industry:

Sport

Location:

St Andrews, UK

Date:

Since 2021

RFIDentikit provided an accreditation and access control system tailored to the championship and its three iconic venues. Spread across the town of St Andrews, multiple access points with long-range, frictionless scanning created secure zones while capturing valuable data and commercial insights to support sponsor engagement and future success.

Solution

Accreditation
Registration links, RFID passes, live dashboards and access control

Catering Management
Scanning for meal collection, processing thousands of attendees

Data & Tracking
Reports on VIP areas, ROI, event flow for increase security and corporate engagements

Conclusion

A single accreditation system operating seamlessly across all venues and zones ensured uninterrupted movement for VIPs and players throughout the championship. At the same time, real-time heatmapping identified peak traffic periods to support security and operational planning, while engagement data provided valuable insight into how long corporate guests interacted with players, hospitality areas, and brand activations.